Welcome to E3 Fitness, Home of Crash Proof CrossFit

Jay is 1/2 of the ownership team and Head Coach of E3 Fitness and team leader of E3 Faith, a community serviced based ministry of E3 Fitness. Jay started CrossFit training in 2014 and is experienced in group class coaching and customized personal training. He comes to E3 with not only his CrossFit Level 2 Certification, but a plethora of other sport, fitness and CrossFit education, a background in law enforcement and other expertise that help him lead our team and members well. He is passionate about changing lives and helping others reach their goals whether that’s in the gym, in the work force or at home. Jay’s values and beliefs are based on being a follower of Jesus, a committed husband and an active dad to his four kids. His heart to serve and see others better themselves is unmatched and his coaching music selections are always on point.

Joy is the better half of the E3 Owners and mom of 4 amazing little kiddos, Cohen, Hadley, Tryce and Ainsley. Joy has a passion for health and wellness, competition, community and service for the special needs community. Her priorities lie in her faith in Jesus, her family and investing into the lives of others. Joy has her Masters degree in Special Education and has served the special needs community as a Board Certified Behavior Analyst for the past 16 years. She comes to E3 with 11 years of CrossFit experience, her Crossfit Level 2 certification, CrossFit Kids, Certified Pregnant and Post-Partum Athleticism Coach and a lifetime of competitive sports background.

Danielle is originally from Pennsylvania, moved to Washington DC to pursue a career in personal training. She began CrossFit in August of 2020 after contemplating it for many years! Shortly after in March 2021, she obtained her Level 1 and began coaching. She and her now husband moved to Roanoke in 2022 where she continued to develop and challenge her CrossFit skills. After recently having her son, she is getting back into her own health and fitness while also looking to challenge, motivate, and coach others! When not in the gym you can find Danielle hiking, biking or walking and ending the adventure with a delicious stout.

Want to talk to Danielle – Book it here.
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Name is last name Jesse, first name Coach. I’m a family and a military man. I have over 8 years of athletic coaching under my belt including CrossFit, personal training, and Marine Corps platoon-sanctioned training between martial arts and fitness instructing. I am better when I am motivating others to better themselves. I like to motivate people to try for one more repetition. My favorite quotes are “it doesn’t matter how slow you are going, you are lapping everyone on the couch”-unknown, but I saw it on the wall at a YMCA when I was a kid. and “no matter how hard you try, you can never rush progression” – Coach Jesse

I was born and raised right here in the valley, am a wife and a proud mother of two. With over six years of passion for the fitness industry, I’ve dedicated myself to helping others as a health and nutrition coach. Along with my CrossFit Level 1, my background ranges from supporting athletes and bodybuilders to guiding postpartum mothers—allowing me to help clients achieve their fitness goals with both knowledge and enthusiasm. Outside of the gym Marci enjoys serving in her church, spending time with her family, and anything outdoors.

I’m passionate about creating ways to make fitness accessible to people with different abilities. I started my journey with CrossFit in 2021, shortly after E3 opened with my husband, Ross Kelley. We decided to “pay the gym fee now rather than paying the doctor fees later.” I’ve served individuals with different abilities for 23 years as a special educator and behavior analyst. God has opened doors for me to create opportunities for people with disabilities to access the same experiences as everyone else. In my spare time, I love spending time with my daughter, Abby, and my husband, Ross — playing games, spending time with our church family, dancing, and singing karaoke.

Hi, I’m Whitney- certified CrossFit Kids coach, runner, and proud mom of three. I’ve been part of the Crossfit world since 2017, and in 2021, I found my home at E3 Fitness. What drew me in was the owners’ incredible vision: a faith based, community-driven gym that truly welcomes everyone, no matter their background or fitness level. My passion lies in health, wellness, and functional fitness- and I believe the greatest time to build those habits is in childhood. That’s why I love working with kiddos! I want every child to feel strong, capable and excited to show up! I truly believe that teaching kids functional fitness isn’t just about physical strength; it’s about setting them up for success in every area of life.

From building confidence and discipline to improving focus and emotional resilience. Movement has the power to shape who they become. Every class I coach is a chance for me to help kids grow stronger-not just in their bodies but in their minds and hearts too.

Kerri is a BCBA who has supported individuals of various abilities, ages 1–21 years old, since 2018, with a focus on building their independence and working alongside families to equip and empower them to do the same.

Her experience playing basketball from a young age through her college years helped shape her competitive spirit, drive and love for fitness. She began CrossFit in May 2025 while looking for a way to dive back into competitive, intense training and looking for new ways to push her limits. She was drawn to E3 not just for the training, but for its guiding values of inclusivity, health, faith, and a genuine commitment to supporting others. E3 gave her a renewed outlet to combine both of her passions.

Kerri is driven by a commitment to grow and help those around her do the same. She’s excited to blend her background in behavior analysis with fitness to create opportunities for individuals of all abilities to build confidence, strength, and independence.

Outside of the gym, you’ll find Kerri spending time with her family, traveling, and finding fun ways to stay active.

Crash Proof CrossFit’s #1 attention getter.